{"id":3347,"date":"2026-07-09T12:33:15","date_gmt":"2026-07-09T09:33:15","guid":{"rendered":"https:\/\/www.weconsult.com.tr\/?p=3347"},"modified":"2026-07-09T14:47:38","modified_gmt":"2026-07-09T11:47:38","slug":"belgrad-gunlugu","status":"publish","type":"post","link":"https:\/\/www.weconsult.com.tr\/en\/belgrad-gunlugu\/","title":{"rendered":"Belgrade Diary"},"content":{"rendered":"
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Blog<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Belgrade Diary<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tDay 1:
Where Retail and Urban Life Meet<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Belgrade is one of Southeast Europe\u2019s most prominent retail destinations, distinguished by its modern shopping centers, strong high-street retail culture, and vibrant urban life. By blending its historical character with a contemporary retail approach, the city transforms shopping from a purely commercial activity into a social and cultural experience.<\/p>

During our visit to Belgrade with our team, we had the opportunity to explore some of the city\u2019s leading shopping centers, including BEO Shopping Center, Ada Mall, Galerija Belgrade, U\u0160\u0106E Shopping Center, Mercator Center, Delta City, and Raji\u0107eva Shopping Center, as well as key commercial streets with high pedestrian traffic such as Knez Mihailova and Skadarlija.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BEO Shopping Center (43,000 m\u00b2): Belgrade\u2019s Rising Retail Destination<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One of the first stops on our Belgrade trip was BEO Shopping Center. Opened in 2020, this modern shopping center, with approximately 130 stores, is one of Belgrade\u2019s newest and most eye-catching retail destinations.<\/p>

The first thing we noticed while exploring BEO was its spacious and bright atmosphere. With wide corridors, architecture that maximizes natural light, and a strong tenant mix, it feels less like a conventional shopping mall and more like a modern lifestyle destination where visitors can comfortably spend time.<\/p>

In addition to brands in fashion, technology, beauty, and food & beverage, the center also features a cinema, further strengthening its role as a social destination. With its next-generation design and strong emphasis on user experience, BEO Shopping Center offers an excellent example of Belgrade\u2019s contemporary retail approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Galerija Belgrade (95,000 m\u00b2): Belgrade\u2019s New Lifestyle Showcase<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Without a doubt, Galerija Belgrade was one of the most impressive stops during our visit. Opened in 2020 and home to approximately 300 stores, this landmark center is one of the key components of the Belgrade Waterfront urban regeneration project.<\/p>

From the moment we stepped inside, we felt that this was much more than a traditional shopping mall. Its location along the Sava River, spacious interiors flooded with natural light, and expansive terraces create an exceptionally enjoyable atmosphere. The river views from the upper floors are among the details that make Galerija truly unforgettable.<\/p>

Premium brands such as Boss, Michael Kors, Karl Lagerfeld, and Sephora reinforce the center\u2019s upscale positioning, while restaurants, open spaces, and pedestrian promenades naturally encourage visitors to extend their stay.<\/p>

We also had lunch at Giulia, a restaurant we thoroughly enjoyed for both its stylish concept and river views. Inspired by Mediterranean and Italian cuisine, Giulia combines excellent food with an elegant yet relaxed atmosphere. This stop once again highlighted the important role that food and beverage offerings play in enriching the shopping center experience.<\/p>

Our break overlooking the river clearly demonstrated that Galerija delivers not only a strong retail offer, but also a compelling lifestyle and gastronomic experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ada Mall (34,000 m\u00b2): A Shopping Experience Enhanced by River Views<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our next stop was Ada Mall, developed by Poland-based GTC Group and opened in 2019. With its location on the banks of the Sava River and its contemporary architecture, the center immediately captures attention.<\/p>

Home to approximately 100 stores, including Zara, Nike, and LC Waikiki, Ada Mall impressed us most with its airy atmosphere and spectacular river views from the upper floors.\nThanks to its generous terraces and architectural design that maximizes natural light, shopping here feels far more enjoyable than a typical mall experience.\u00a0<\/p>

Following our retail tour, we visited the iconic Church of Saint Sava, one of Belgrade\u2019s most recognizable landmarks, and experienced the city\u2019s rich historical and cultural atmosphere. We concluded the day at Tri \u0160e\u0161ira, a historic restaurant in the charming Skadarlija district that has been serving guests since 1864. There, we had the opportunity to taste \u0106evapi, one of Serbia\u2019s most famous traditional dishes, gaining a deeper appreciation of the local culinary culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Saint Sava Temple: One of Belgrade\u2019s Iconic Landmarks<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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After an intensive retail tour, we took a short break at the Church of Saint Sava, one of the largest Orthodox churches in the world and one of Belgrade\u2019s most important landmarks.<\/p>

Its monumental architecture, peaceful atmosphere, golden mosaics, and vast dome were truly impressive. It is a must-see destination for anyone wishing to experience the cultural and spiritual side of Belgrade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tri \u0160e\u0161ira: Discovering Traditional Serbian Cuisine<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For dinner, we headed to the historic Tri \u0160e\u0161ira restaurant, located in Belgrade\u2019s bohemian Skadarlija district.<\/p>

Serving guests since 1864, this long-established restaurant offers some of the best-known examples of traditional Serbian cuisine in an authentic setting. Here, we had the opportunity to try \u0106evapi, one of Serbia\u2019s most famous dishes. Similar to grilled meatballs, this local specialty was served with warm bread and traditional accompaniments, and was absolutely delicious.<\/p>

Accompanied by live music and a welcoming atmosphere, this dinner was one of the most enjoyable moments of our trip and offered an excellent introduction to Belgrade\u2019s rich culinary culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Day 2: <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tU\u0160\u0106E Shopping Center (46,000 m\u00b2):
A Benchmark Retail Destination<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We began our second day in Belgrade at U\u0160\u0106E Shopping Center, one of the city\u2019s strongest and most heavily visited retail destinations.\nLocated near the confluence of the Sava and Danube rivers, the center benefits from excellent accessibility and attracts a consistently high volume of visitors throughout the day.<\/p>

Opened in 2009 and continuously updated over time, U\u0160\u0106E is home to approximately 140 stores. Brands such as Zara, Massimo Dutti, Nike, and Sephora demonstrate the center\u2019s appeal to a broad customer base.<\/p>

With its strong tenant mix, high visitor potential, and well-established market position, U\u0160\u0106E stands out as one of Belgrade\u2019s most successful and stable shopping centers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mercator Center (23.000 m\u00b2): One of Belgrade\u2019s Retail Pioneers<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our next stop was Mercator Center, one of Belgrade\u2019s oldest shopping centers. Opened in 2002, it is widely regarded as one of the first examples of modern retail in Serbia.<\/p>

Located in New Belgrade, Mercator Center combines its hypermarket-led concept with fashion, services, and food & beverage offerings. Brands such as LC Waikiki, dm, and various local retailers allow the center to effectively meet everyday shopping needs.<\/p>

Rather than relying on architectural spectacle, Mercator stands out through its functionality and demonstrates the enduring importance of a well-curated tenant mix and strong anchor tenants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Durmitor Restaurant: A Memorable Taste of Traditional Balkan Cuisine<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For lunch, we stopped at Durmitor Restaurant, one of Belgrade\u2019s most popular dining spots. With its warm atmosphere and menu that combines traditional Balkan cuisine with modern presentation, the restaurant made an excellent first impression.<\/p>

The dishes, particularly the meat specialties, were outstanding. Generous portions, quality service, and a relaxed ambiance made it clear why the restaurant is favored by both locals and visitors tourists.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Delta City (29.800 m\u00b2): Serbia\u2019s First Modern Shopping Mall<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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After lunch, we visited Delta City, a landmark project in the development of Belgrade\u2019s retail market. Opened in 2007, the center is recognized as Serbia\u2019s first modern shopping mall and remains one of the city\u2019s strongest retail destinations.<\/p>

With approximately 30.000 square meters of gross leasable area, Delta City brings together leading brands such as Zara, H&M, New Yorker, and Cineplexx. Although it is a more mature project, the center continues to perform strongly thanks to its robust tenant mix and loyal customer base.<\/p>

The center\u2019s ability to maintain its vitality over the years once again demonstrates the importance of the right location and a strong tenant mix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Raji\u0107eva Shopping Center:
Modern Retail in a Historic Setting<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the final stops of the day was Raji\u0107eva Shopping Center, located adjacent to Knez Mihailova Street, Belgrade\u2019s busiest pedestrian thoroughfare. Opened in 2017, the center is a successful example of integrating contemporary retail into a historic urban environment.<\/p>

Home to brands such as Zara, Reserved, and Sephora, Raji\u0107eva attracts both local shoppers and tourists thanks to its prime location.<\/p>

The highlight for us was the panoramic view of Belgrade from the upper terrace. Spending time against the backdrop of the city\u2019s historic skyline made the experience particularly memorable. Raji\u0107eva is an excellent example of how a prime location can be transformed into a compelling retail experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Republic Square: Feeling the Energy of Belgrade<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the end of the day, we headed to Republic Square, one of Belgrade\u2019s most vibrant and lively public spaces. Surrounded by the National Museum, National Theatre, and the Prince Mihailo Monument, the square serves as the heart of the city\u2019s social life.<\/p>

In the evening, the atmosphere was especially enjoyable. Street performers, bustling crowds, and the surrounding historic architecture made it one of the best places to experience Belgrade\u2019s dynamic energy.<\/p>

After spending some time in the square, we stopped by Crna Ovca, one of Belgrade\u2019s most beloved ice cream shops, for a sweet break.<\/p>

Known for its creative flavors made with natural ingredients, Crna Ovca is definitely a must-visit while exploring the city. This was the perfect way to conclude our second day in Belgrade, combining retail insights, local flavors, and the vibrant spirit of the city.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Belgrade is one of Southeast Europe\u2019s most prominent retail destinations, distinguished by its modern shopping centers, strong high-street retail culture, and vibrant urban life. <\/p>","protected":false},"author":1,"featured_media":3223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/posts\/3347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/comments?post=3347"}],"version-history":[{"count":22,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/posts\/3347\/revisions"}],"predecessor-version":[{"id":3369,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/posts\/3347\/revisions\/3369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/media\/3223"}],"wp:attachment":[{"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/media?parent=3347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/categories?post=3347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weconsult.com.tr\/en\/wp-json\/wp\/v2\/tags?post=3347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}